11 ways to boost your landing page conversions: best tips, tricks, and practices

1. Make an effective landing page

  1. A compelling headline
  2. An effective copy
  3. Engaging media (images, videos, gifs)
  4. Trust indicators (statistical evidence, trust badges, customer testimonials, third-party seals, privacy policy)
  5. Lead capture form
  6. Strong call-to-action
  7. No exit links
  8. Sufficient white space

2. Increase your landing page speed

  • Clean up and compress the code
  • Keep redirects to a minimum
  • Get rid of extra plugins and widgets
  • Resize and compress the images
  • Upgrade your hosting plan

3. Landing page flow

  1. Headlines
  2. Visual content
  3. Benefits
  4. Social proofs
  5. Call-to-action
  1. Headlines

4. Make your ad and landing page look similar

5. Optimize your landing page for SEO

6. Great copy

  1. Write as you talk

7. Click-to-action

  • simple and effective copy
  • contrasting colors
  • a call-to-action button

8. Testimonials

9. Pop-ups

Dashly pop-ups
  • Click pop-ups
  • Timed pop-ups
  • Scroll pop-up
  • Entry pop-ups
  • Exit pop-ups

10. Monitor competitors’ website changes

11. Test your landing page

The bottom line

--

--

--

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

What is Internet/Digital Marketing ?

It’s Too Easy To Let Social Media Slip — Don’t Let it Happen to You!

Online reviews: Can this destroy your product or strengthen your brand?

Essential SEO Strategies For Startups To Effectively Position Their Brand

Best sales tools to get organized in 2019

sales tools close deals

5 SEO Terms You (A Beginner) Need To Know In 2020

Learn from my first 3 months on YouTube…

How to get the BEST Affiliates to Promote Your Products

How to get the BEST Affiliates to Promote Your Products

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Alena Korpula

Alena Korpula

More from Medium

How can empathy help you become a better marketer !

Your Screen Time Matters

#ideas #creativity #possibility

HOW TO WRITE A SONG| 10 SIMPLE Ways

A songwriter  writing with a pen and sheet of paper.